Marketing Survey

In order to optimize your free consultation, please complete this survey. The better we understand your business challenge, the more effective and efficient we can be in our conversation.

1. What does your company market?

 
    Choose one:
    A product
    A service
    Both

2. Do you market to:

 
    Choose one:
    Businesses
    Consumers
    Both

3. How does your marketing budget compare to those of other companies in your industry?

 
    Choose one:
    Much greater than
    Greater than
    Equivalent to
    Less than
    Much less than

4. Do you have a defined brand strategy to market your product/service?

 
    Choose one:
    Yes
    No

5. Do you feel that your brand position is clear in the minds of your customers?

 
    Choose one:
    Yes
    No

6. Please indicate which of the following you use to market your products:

 
    Choose all that apply:
    Promotional products/premiums
    Print advertising
    POS
    Internet site
    Internet banner advertisements
    Television
    Radio
    Direct mail
    Cross promotions/sponsorships
    Outdoor advertising--bus wraps/billboards
    Other

7. Which of these methods are most effective in reaching your target audience?

 
    Choose all that apply:
    Promotional products/premiums
    Print advertising
    POS
    Internet site
    Internet banner advertisements
    Television
    Radio
    Direct mail
    Cross promotions/sponsorships
    Outdoor advertising--bus wraps/billboards
    Other

8. Have you ever conducted brand awareness/tracking research?

 
    Choose one:
    Yes
    No

9. Have you ever conducted market/customer loyalty research?

 
    Choose one:
    Yes
    No

10. Please indicate which of the following entities, if any, you outsource to:

 
    Choose all that apply:
    Media buyers
    Advertising agencies
    Market research firms
    Public relations firms
    Ad specialty companies
    Graphic designers
    Internet services companies
    Publishers/print shops
    Promotion agencies
    Other

11. Is your company's marketing effort:

 
    Choose one:
    Local
    Regional
    National
    International
    Other

12. Who is your target demographic?

 
    Choose all that apply:
    Small businesses
    Medium-size businesses
    Large businesses
    Families
    Men
    Women
    Children
    Defined age groups
    Defined income levels
    Other

13. What do you believe is the most important advantage your brand has in the marketplace?

 
    Choose one:
    Prestige factor
    Reliability
    Well known
    Has history
    Low cost for value
    One of a few products/services like it
    Recognized logo
    Other

14. Under what condition would you most expect your consumer to defect to a competitor?

 
    Choose one:
    If price difference was small
    If price difference was large
    Service
    Quality of product
    Under no conditions would our customers defect
    Other

15. What is your greatest marketing challenge at present?

16. How would you like a member of AdGap Business Intelligence to contact you for your free consultation?

 
    Choose one:
    
    I do not want to be contacted at this time.

In order for us to reach you for your free consultation, please list your contact information in the boxes below.

17. Name:

18. Company:

19. E-mail:

20. Phone:

21. Address:

22. Additional comments:

Thank you for participating in this survey.