COMPLETE THE SURVEY WHICH APPEARS BELOW, AND YOU'LL BE ENTERED IN A SWEEPSTAKES TO WIN A DVD PLAYER!

This survey is being conducted by the research department of AdGap on behalf of a corporate client. We are not attempting to sell you anything. Moreover, you will not be contacted by AdGap at any time in the future, unless you are selected as the winner of our sweepstakes prize.

Please note: You must complete the entire survey, and fill in the personal information fields, to be entered to win our sweepstakes prize.

Instructions for completing this survey:
To indicate your answer to a question, click on the corresponding answer bubble/box. For fill in the blank questions, click inside the answer cell and begin typing your text.

1. Are you a homeowner?

 
    Choose one:
    Yes
    No (Go to 'Personal Information:')

If you are not a homeowner, please skip to question 12.

2. Have you heard of a company called ImproveNet?

 
    Choose one:
    Yes
    No (Go to question #5)

If you have not heard of ImproveNet, please skip to question 5.

3. How have you heard about ImproveNet?

 
    Choose all that apply:
    From someone I know
    "Banner" advertisement on the web
    Link on website
    In my own web search
    Advertisement in a magazine
    Article in a magazine
    Advertisement in a newspaper
    Radio advertisement
    Television advertisement
    Other: please specify

If you have heard of ImproveNet from somewhere other than an advertisement on the web, please skip to Question 5.

4. If you heard about ImproveNet from an advertisement on the web, where did you see the advertisement?

5. Which of the following best describes what ImproveNet does? We understand that you may not have heard of ImproveNet, but we are looking for what you would assume this company does based on its name -- "ImproveNet."

 
    Choose one:
    Self-improvement classes
    Dating service on the web
    Financial services
    Home remodeling on the web
    Web design services
    Don't know
    Other

If you are not familiar with ImproveNet, please skip to question 7.

6. Given what you know or have heard about ImproveNet, please indicate all of the following statements which apply to the service ImproveNet offers. 

    Choose all that apply:
    Offers a service for finding home improvement professionals
    Service is free to homeowners
    Lets you buy products online
    Just one of many websites like it
    Is a service which overpromises and underdelivers
    Does rigorous pre-screening of the remodelers in its database
    Web's most comprehensive home improvement resource
    Assigns every customer a personal project advisor

7. Have you hired anyone to do renovation or improvement on your home in the last 2 years?

 
    Choose one:
    Yes
    No

8. Not counting your e-mail use, how often do you access the Internet?

 
    Choose one:
    Never
    Once a month or less
    Weekly/several times per month
    Multiple times per week/daily
    Several times per day

9. Into which age group do you fall?

 
    Choose one:
    Under 25
    25 - 34
    35 - 54
    55 - 69
    70 +

10. Please indicate your gender:

 
    Choose one:
    Male
    Female

11. What is your best estimate of the average value of homes in your neighborhood?

 
    Choose one:
    < $150,000
    $150,001 - 300,000
    $300,001 - 499,999
    $500,000 +

Please list your name, e-mail address and home/shipping address below if you would like to be entered into ImproveNet's sweepstakes to win a DVD player. Please note: all fields must be completed for entry into the sweepstakes.

Personal Information:

12. Name:

13. E-mail address (if you have e-mail):

14. Home/shipping address:

Abbreviated rules: No purchase is necessary. Void where prohibited. Eligibility: Only open to consumers who respond to this survey in its entirety. Respondents may only enter this sweepstakes once. A random drawing will be conducted on or around December 22, 1999. The winner will be notified by mail. To receive confirmation of the sweepstakes winner's name, send a self-addressed, stamped envelope to : AdGap Research, 9444 Waples St. Suite 100, San Diego, CA 92121. Chances of winning are approximately 1 in 2000. Approximate prize value is $500.