Create and deliver branded merchandise to Union 76's 1500 dealers, 600 distributors, and thousands of corporate users. In 1997 Union 76 was working with a variety of different gift and premium suppliers, frustrated by spotty quality, incorrect use of their logo, late deliveries and wasted purchasing power. They needed a supplier to not only provide branded merchandise to all the diverse users within their organization, but also show them how to use it to boost sales at the pump. We met their challenge with the "76 Gear" merchandise catalog (now online) and a variety of other integrated solutions, including direct mail, distributor promotions, and custom consumer premiums.  Union 76 has protected and extended their valuable brand, and saved not only dollars but headaches.