Abbott Laboratories Pharmaceutical company
Client Challenge
Improve relationships between a pharmaceutical company and its major trade accounts.
Our Work
Conduct in-depth interviews with senior executives of large drug wholesalers and chains to determine possible areas of leverage.
Consolidated Freightways Freight forwarding company
Client Challenge
Reduce turnover in key supervisory positions.
Our Work
Survey all front-line supervisors to determine factors that contribute to job dissatisfaction.
Conduct follow-up focus groups to understand workplace dynamics that impact productivity, efficiency and effective communication.
eBay Web trading company
Client Challenge
Create an online store which helps to build the eBay brand and offers quality products and service.
Our Work
Use web surveys of community to test market product offerings, price points and gather feedback.
Conduct follow-up email surveys after the store launch to monitor customer satisfaction.
Hewlett-Packard IT solutions provider
Client Challenge
Enhance customer satisfaction and loyalty.
Our Work
Design, implement, and analyze survey of 28,000 customers annually to uncover customer needs and determine strengths and weaknesses of service.
ImproveNet Web-based home remodeling resource
Client Challenge
Determine consumer awareness of their brand and effectively target their marketing strategy and tactics prior to company's IPO.
Our Work
Measure brand awareness, brand perception and exposure and retention of advertising messages (via a number of media) through targeted telephone and web surveys during pre and post phases of an advertising program launch.
Platinum Technology Software developer and manufacturer
Client Challenge
Increase renewals of software maintenance contracts (which represent millions of dollars in revenue annually).
Our Work
Conduct in-depth telephone interviews with buyers to uncover factors that influence their decision to extend their contract and determine the features that serve as incentives for maintenance agreement renewal.
Rhone-Poulenc Chemical manufacturer
Client Challenge
Reduce accident rates among 6,000 employees in five chemical manufacturing plants.
Our Work
Develop a comprehensive survey— to serve as a measurement system for safety which both drives improvement and reveals decision making processes.
Conduct survey annually to track results and predict behavior and safety performance.
Sears Retail department store chain
Client Challenge
Increase customer credit card base.
Our Work
Intercept survey shoppers to uncover site dynamics and behaviors that influence their decision to sign up for the credit card program.
Sunoco MidAmerica Petroleum marketer and refiner
Client Challenge
Gather business intelligence that enables their brand to effectively compete with petroleum giants possessing larger capital resources.
Our Work
Conduct telephone surveys of consumers to measure brand value, intercept surveys of customers at station sites to measure customer satisfaction and customer loyalty, survey downstream network of Sun affiliates to gauge relationship with corporation.
Complete follow-up interviews with dealers, distributors and executives to help leverage system improvement.
Develop brand strengthening team to foster communication and partner in ongoing consulting to increase brand value.
Xerox Document hardware, software and service specialist
Client Challenge
Raise awareness of internal support services to improve customer service and drive revenue.
Our Work
Survey members of corporate sales force via email to measure awareness of this divisions services and barriers that prevent their use of and referral to clients.
Other clients include:
- Alpha Therapeutics
- Aventis
- Eastman-Kodak
- Epicor
- Exxon
- GE
- IBM
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- Intel
- Lawrence Livermore National Laboratory
- Merck
- Nestlé
- Pioneer
- Solutia
- Trane
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